It’s hard to remember the times when people began a business, in order to make a “boat load of money.” Of course, that still happens. But more and more people are looking for ways to balance profit and purpose through their business – AND society and customers are asking them to do the same. Enter the B Corp certification for business. Rather than focusing on profit maximization, these business owners and leaders consider the impact of their operations on their workers, customers, suppliers, community and the environment.